Wednesday, April 18, 2012

Uber Experiments With Lower-Priced Taxis In Chicago Through Newly Launched Labs Group, ?Garage?

uber-2Back when Uber launched in San Francisco, it was heralded as a service that would disrupt the taxi industry by providing black cars on-demand via mobile phones. Thus far, the service has gained a loyal following, and expanded to a number of cities including Seattle, New York, Paris, and Chicago. Today, we're seeing a possible evolution of Uber with a new experiment in Chicago?using Taxis. Here's how Uber works. The service allows you to order a black car to come to your location via an Android or iOS app. You can actually track your car as it comes to your location as the app tracks the car via GPS. Payments are handled automatically by charging the card you have on file (no swiping necessary and gratuity is included), and it costs at least 50% more than a taxi. But you can order comfortable transportation on demand, which to many, is well worth the premium.

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